The People and Events That Created This Sound
Directly from the Mission District in San Francisco, the explosive fusion of Latin, salsa and rock is
chronicled from a writer who has followed the music and the musicians for over 30 years. The book covers the stories of prominent
Latin rock bands including Santana and Malo, examining in detail the pioneering records and the ways in which both reflect
a wide spectrum of Latin influences. It highlights the cast of characters and emerging period in the US during the late '60s,
with all the cultural background events including the Summer of Love, Woodstock, political activism, and the record label
expansion. Legendary figures such as Bill Graham, Clive Davis and the Escovedos family play crucial roles in the development
of this sound. As Latin music continues to become more mainstream, the interest in its musical roots grows. This book sheds
light on these musical pioneers, and is gorgeously illustrated with over 800 B&W photos by Jim Marshall, Rudy Rodgriguez,
Joan Chase and others, plus artwork of dozens of rare album covers. 324 pages.
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