In this funny and insightful investigation, Steve Karmen - dubbed the King of the Jingle by People magazine
- takes us back to a time when consumers happily sang along to Pepsi Cola Hits the Spot, This Bud's for You, and Hershey Is
the Great American Chocolate Bar, and brings us to the era of borrowed melodies, electronic sounds, and lyrics that never
mention the name of the product. Did Madison Avenue get too sophisticated for its own good? Too cheap? Too sneaky? In its
quest to combat the technology that allows viewer to zap the commercials, tune out, or eliminate advertising, did the advertising
world invent integration (putting the product into the programming) rather than make the commercials lovable, hummable units
of entertainment themselves? Karmen explores the demise of the advertising music business and why the future of advertising
is so precarious.
Hal Leonard Who Killed The Jingle - The Advertisng Music Business Now And Then Features:
- Hardcover
- 200 pages
- Size: 9" x 6"
- Author: Steve Karmen
- ISBN: 634066560
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