The maxim in the music industry has always been "You can't make it on talent alone," and with this book,
you don't have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans,
royalty guidelines, and more, all supported by real-world examples. He shows how the web and other technological developments
have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply, create a marketing
plan, know your audience, be familiar with the laws of commerce, but there are a host of new ones as well, along with new
strategies on how to give your recording the exposure it deserves. This streamlined, reorganized, and updated edition features
an all-new chapter ("Twenty Profile-Building Ideas to Use Right Now"), which will help readers get a running start in the
recording business. They'll also find completely updated material about Internet sales and promotion techniques, the latest
information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.
Watson-Guptill This Business of Music Marketing and Promotion - 2nd Edition Book Features:
- 308 pages
- Size: 6.25" x 9.13"
- Editor: Tad Lathrop
- ISBN: 0823077292
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